Privacy Policy

Last updated: 10/07/2026

INTRODUCTION

Safari With Erica is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how your personal information is collected, used and protected when you visit www.safariwitherica.com, submit an enquiry or communicate with Safari With Erica.

Safari With Erica is operated by Erica Bevan, an Independent Travel Consultant with Jamie Wake Travel (a trading name of Wake Enterprises Limited).

This Privacy Policy has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

WHO IS RESPONSIBLE FOR YOUR INFORMATION?

For personal information collected through this website, the data controller is:

Erica Bevan
Trading as Safari With Erica
Independent Travel Consultant with Jamie Wake Travel
Email: erica.bevan@independenttravelconsultant.co.uk

Where a booking proceeds, Jamie Wake Travel and relevant travel suppliers may also act as independent data controllers for the information required to arrange and administer your holiday.

WHAT INFORMATION WE COLLECT

When you contact Safari With Erica, we may collect:

  • Your name
  • Email address
  • Telephone number (if provided)
  • Travel dates
  • Destination interests
  • Approximate budget
  • Number of travellers
  • Any preferences or requirements you choose to share
  • Any information you include within your enquiry

We may also collect limited technical information through cookies where you have provided consent.

Please see our Cookie Policy for further information.

HOW WE USE YOUR INFORMATION

Your personal information is used to:

  • Respond to your enquiry
  • Discuss your travel requirements
  • Prepare personalised itinerary suggestions and quotations
  • Arrange travel through Jamie Wake Travel and, where appropriate, trusted travel suppliers
  • Communicate with you regarding your enquiry or booking
  • Meet our legal, regulatory and accounting obligations

Your information will never be sold to third parties.

OUR LAWFUL BASIS FOR PROCESSING

Under UK GDPR we process personal information on one or more of the following lawful bases:

  • Consent – where you choose to contact us or opt in to receive marketing communications.
  • Contract – where processing is necessary to take steps at your request before entering into a travel booking or to administer that booking.
  • Legitimate Interests – to respond to enquiries, maintain business records and improve our services, provided your rights and freedoms are not overridden.
  • Legal Obligation – where we are required to retain information for taxation, accounting or regulatory purposes.

SHARING YOUR INFORMATION

Where necessary, we may share your information with:

  • Jamie Wake Travel
  • Tour operators
  • Accommodation providers
  • Airlines
  • Ground handlers
  • Transfer providers
  • Insurance providers (where requested)
  • Professional advisers
  • Regulatory authorities where required by law

Information is only shared where necessary to arrange or administer your travel arrangements or to comply with legal obligations.

INTERNATIONAL TRANSFERS

As safari travel often involves destinations outside the United Kingdom, your personal information may need to be shared with suppliers located overseas.

Where personal information is transferred internationally, reasonable steps will be taken to ensure it is handled securely and in accordance with applicable data protection legislation.

HOW LONG WE KEEP YOUR INFORMATION

We only retain personal information for as long as necessary.

Enquiries that do not result in a booking will normally be retained for up to 24 months before being securely deleted unless there is a legitimate reason to retain them for longer.

Information relating to confirmed bookings may be retained for longer where required by law or regulatory obligations.

YOUR RIGHTS

Under UK GDPR you have the right to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate information.
  • Request erasure of your personal information where appropriate.
  • Request restriction of processing.
  • Object to certain processing activities.
  • Withdraw consent where processing is based on consent.
  • Request portability of your personal information where applicable.
  • Lodge a complaint with the Information Commissioner's Office (ICO) if you believe your personal information has not been handled correctly.

Further information is available at: https://ico.org.uk

To exercise any of your rights, please contact: erica.bevan@independenttravelconsultant.co.uk

DATA SECURITY

Appropriate technical and organisational measures are used to protect the personal information we hold.

While reasonable steps are taken to safeguard your information, no internet transmission can ever be guaranteed to be completely secure.

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy may be updated from time to time.

The latest version will always be published on this page.

CONTACT

If you have any questions about this Privacy Policy or the way your personal information is handled, please contact:

Erica Bevan
Safari With Erica
Independent Travel Consultant with Jamie Wake Travel
Email: erica.bevan@independenttravelconsultant.co.uk